MLM AutoResponder Strategies
Have you been considering adopting MLM autoresponder strategies to build your network marketing business?
If so, good for you! Many successful mlm professionals know the profit is in the list so they build and nurture their lists. Chuck Holmes says, “I would give up my own downline and web sites before I gave up my auto-responder and my list.”. We think that’s pretty smart. We have all seen companies that fell by the way side. Starting over can be challenging. Starting over with your own targeted list that you have nurtured and built a relationship makes it much easier.
And when things are going well, being able to support, train, and inform your downline with your autoresponder is very valuable. The fact is: If you are serious about building your mlm business online, you really should have an autoresponder.
The simplest way to think of an autoresponder is to think of it as a system that manages your email list. When visitors to your web site fill out the form asking for more information, they are added to your list. Your autoresponder then follows up with those prospects, sending message whenever you like. If someone decides they are not interested, they click a link and your autoresponder removes them for you.
Start With A Prospect List: Your starting point would be to begin building a list of prospects. You would set up this campaign to generate leads from your web site visitors. This campaign would follow up with your prospects, helping you sort through to find customers and potential distributors. This campaign might include things like:
- Messages explaining the products and services.
- Messages explaining the business.
- Answers to Frequently Asked Questions
- Testimonials
- Any special offers
- Your regular newsletter
Set Up A Customer List: This list is for folks who purchase your products or services, regardless of whether or not they join your distributor team. You can send your customers special offers, announcements, etc… When your company offers a new product, a discount, or combo pack, you can let your customers know it is available by sending your email to this list. This campaign might include things like:
- Emails training and informing about products and services
- Answers to Frequently Asked Questions
- Your regular newsletter
- Special offers, discounts, seasonal offers, etc..
Set Up A Distributor List: As people join your downline, this is the list you would use to train, support, update, etc… This campaign might include things like:
- Training emails
- Regular tips for new distributors
- Answers to Frequently Asked Questions
- Updates on conference calls, training events, etc..
- Your regular newsletter
- Team announcements such as rank advancements.
- If you are using the TrafficWave Autoresponder system, you can share your letters with your downline to help them duplicate what you are doing. This makes it much easier to duplicate your efforts in your organization. In MLM, duplication is a big part of your success.
For tips on how to set up a flow of letters for your prospect list, we recommend: Guide To Creating Powerful AutoResponder Letters
Keys to remember for MLM autoresponder success:
- Don’t overhype your offer. Educate your prospects. Offer value so that your subscribers come to know you as an expert in your field.
- Be patient. When someone subscribes to your list, they are saying, “Let me see what you’ve got”. They are not saying, “Sign me up”. We have seen some prospects buy or join many months after subscribing. Having an automated system in place means your mlm autoresponder will send your messages automatically. Your prospects won’t forget about you if they are receiving regular valuable updates and content.
- Recognize that most people who subscribe probably won’t end up joining. It’s still about the numbers. When the time is right for them, they will have seen your information, received your follow up messages, and fill feel more like they know a bit about you and WANT to work with you. The rest will fall away or remove themselves from your list.
If you are interested in learning more about why you should be using mlm autoresponder strategies in your business, fill out the form below to receive our free report:
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